Schwarzkopf Keratin Color Permanent Hair Color for Up to 80% Less Breakage and 100% Gray Coverage

Schwarzkopf Keratin Color Permanent Hair Dye Color Cream, 10.1 Extra Light Ash Blonde is a professionally-inspired hair color for women that provides rich, striking color on all hair textures with minimal damage. The Keratin hair color formula was developed with professionals to deliver professional-quality hair color and brilliant shine. Additionally, the 3-step Bond Enforcing System creates bonds and strengthens the hair, leaving it 5x stronger* after coloring.

This permanent hair dye reduces frizz by providing humidity resistance for 72 hours.*** The pre-color serum, containing Vitamin B6 and Collagen, primes the hair before application. It is recommended to repeat the application every 4 weeks to maintain even color from root to tip.

Established in 1898, Schwarzkopf has over 125 years of hair expertise, bringing salon-inspired hair color to the home. The product offers several key benefits: leaves hair 5x stronger**, long-lasting color and root touch-up, pre-color serum with vitamin B6 and collagen, and suitability for all hair textures.

The 3-step Bond Enforcing System creates bonds and strengthens the hair, leaving it 5x stronger after using this hair dye kit (against combing breakage on damaged hair vs a non-conditioning shampoo). This professional hair dye leaves hair looking and feeling soft, renewed, and maintains the curl pattern and natural hair texture.

The anti-fade formula delivers long-lasting vibrant color, which can last for up to 10 weeks (based on 4 shampoos per week). The precision applicator allows for easy application of this permanent hair dye color. The hair color kit includes a pre-color serum containing vitamin B6 and collagen, which primes the hair for an even color result. If your hair is longer than shoulder length, it is recommended to use 2 boxes of Keratin Color hair dye for the application.

Developed with professionals, this formula creates visibly healthy-looking hair in one application. If you have any questions or are seeking a recommendation, you can contact one of the Licensed Stylists for assistance.

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