L'Oreal Paris Golden Blonde Permanent Hair Color

Since 1973, L’Oreal Superior Preference has been the gold standard in permanent hair color, delivering long-lasting, extraordinary shine and luminous color. What sets Superior Preference apart is the unique Fade-Defying Color and Shine System, which combines a translucent gel formula with the famous Care Supreme Conditioning treatment to create beautifully crafted, dimensional hair color that lasts. With over 50 luminous shades available, you can find your own signature color.

The Superior Preference Permanent Hair Dye Kit offers gorgeous, fade-defying color with dimension. The gel hair dye formula is paired with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silkiness and shine.

Superior Preference hair color kits have been the gold standard in hair dyes since 1973, offering over 50 shades to choose from. Whether you prefer a luminous red, cool ash blond, or deepest black, there's a perfect shade for you.

L'Oreal Paris Hair Color offers multiple formulations and styles for long-lasting color, from fade-defying Superior Preference to bold, stylish Feria, and gray coverage from Excellence Crème.

Get beautiful, long-lasting color from L'Oréal Paris hair color, whether you prefer permanent, semi-permanent, temporary color, or root cover-up. You can cover gray hair, add highlights, go bold with bright colors, or even try an ombre hair color.

As a total beauty care company, L'Oreal Paris combines the latest technology with the highest quality products for ultimate hair color, hair care, hair style, skin care, and cosmetics.

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